The Orange Story

Starting a new business can be a thrilling experience, but it can also come with its fair share of challenges, especially when it comes to raising funds. Being a startup with limited funds, we knew we had to be creative and resourceful in our approach to reach out to potential investors.

Our initial plan was to send a merchandise gift box to potential investors, but we soon realized that we needed to maximize our budget to reach as many people as possible. That's when the idea of the "orange gift" came about.

The Orange Story: Terer Potential Investor Gift Box

We bought a chest box and adorned it with the Terer logo on top. Our CEO wrote a short personalized letter to each investor, thanking them for their potential interest and sharing our company's vision. In the letter there is a also a QR code in which the investors could scan to watch our pitch video. We also stuck our CEO's name card in the box to create a personal connection.

The highlight of the gift box was the orange. The orange is a symbol of our brand. Orignially we thought of orange because of the instant colour connection with our brand logo. However, soon we realize the orange represented something bigger. It represented our values of freshness and vitality. We tied a ribbon around the orange and placed it inside the box, ensuring it was secure by adding a sponge around it.

Not only did this unique gift idea make a lasting impression on investors, but it also helped to showcase our brand identity and values. By creating the gift boxes in-house, we were able to cut costs and maximize our budget, allowing us to reach out to more potential investors and increase our chances of securing funding for our startup.

Our equity crowdfunding campaign is a testament to the power of innovation and creativity in reaching out to potential investors. It shows that even with limited funds, startups can find unique ways to connect with investors and create a lasting impression. By utilizing a personal touch, we were able to create a bond with potential investors that could help our company grow and succeed in the long run.

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