In this era, both online and offline marketing is a very powerful yet expensive tool, especially if you are running a start-up business. We believe in the collaboration of brands to help boost for brand awareness.
Rueys Teashop Bukit Jalil was one of our first merchant to join us. This particular independent franchise is located at Aurora Bukit Jalil, a new development with very low traffic. To help them achieve more sales we pitched our Marketing Campaign #toocrazytooterer, where the merchant would provide a 30% discount and Terer would help match the discount allowing users to enjoy up to 60% off. Rueys Teashop Bukit Jalil agreed and joined our Terer Marketing Campaign on 10th November 2022 with a Terer deal of 5 Large Cups of Bubble Tea for only RM26.70.
As part of the campaign we offered extra services for both online and offline marketing. We did a short video and product shoot for the merchant and promoted it online on both Facebook and Instagram - Rueys Teashop Video.
On 20th - 22nd October, we put together a team of roving Terer Promoters who covered areas including Sri Petaling, Bukit Jalil, it's LRT Station, Jalan Jalil Raya and Link 2. Promoters' locations were based on the footfall of the different timings within a 5km radius from the merchant's outlet. Our group of young Terer promoters were given collaterals including an old school sandwich board, A3 cut out boards and vouchers to help approach new users to download and buy the discounted Rueys Terer deal.
A huge success of 75 cups sold. Check out our video in our Youtube Channel: Terer and reach out to us if you are interested in collaborating your brand with us.