About Terer
At Terer, we're transforming the way people save on their daily habits. Our mobile app offers users the ability to buy multiples of set meals, food items, and drinks at discounted rates, making dining out more affordable and enjoyable. We partner with a diverse range of merchants, from cozy coffee shops to popular restaurants, providing them with a platform to attract and retain customers.
Unlikely Beginnings
Chapter 1
Sunil Coushik, with a background rooted in hardcoding and IT, and Azureen Rashid, armed with a law degree and a wealth of hospitality experience, seemed an unlikely duo. Fate brought them together during the challenging times of the COVID era. Despite their diverse professional backgrounds, they shared a passion for innovation and a commitment to make a difference. The duo realized a gap in the market as they spent a significant amount on coffee each morning. Over a year of collaboration and fueled by cups of coffee during their meetings and discussions, this realization became the driving force behind the birth of Terer, a brand that emerged from diverse backgrounds with the mission to make high-quality coffee more accessible and affordable.
Where Innovation Meets Talent
chapter 2As the Terer team grew, so did the dream. A small but dynamic tech team, led by Sunil, and the creative brilliance of Chris, set out to build the heart of Terer—the mobile app.
In just two months, a digital masterpiece was born. The Terer app wasn't just a platform; it was a gateway to a world of unparalleled coffee experiences.
The app introduced a revolutionary concept—beverage deals that redefined the way coffee enthusiasts engaged with their favorite brews. With each cup purchased upfront, users unlocked greater discounts. The more cups, the merrier the savings.
Sipping into the Future
Chapter 3As Terer continued to evolve, the focus expanded beyond coffee. The team started venturing into other segments, such as set lunch, attracting the office crowd. Fast forward to January 2024, Terer boasts a network of over 60 beverage merchants and has ventured into the food industry. The journey continues to be one of evolution, community, and a relentless pursuit of redefining how Kuala Lumpur indulges in its daily rituals.