Sunil Coushik, with a background rooted in hardcoding and IT, and Azureen Rashid, armed with a law degree and a wealth of hospitality experience, seemed an unlikely duo. Fate brought them together during the challenging times of the COVID era. Despite their diverse professional backgrounds, they shared a passion for innovation and a commitment to make a difference. The duo realized a gap in the market as they spent a significant amount on coffee each morning. Over a year of collaboration and fueled by cups of coffee during their meetings and discussions, this realization became the driving force behind the birth of Terer, a brand that emerged from diverse backgrounds with the mission to make high-quality coffee more accessible and affordable.